The road ahead for VAS: seven takeaways from the MEF webinar
The potential of e-sports. The rise of B2B2C. The challenge of balancing regulation with the freedom to innovate. There was much to discuss in a webinar that looked ahead to the future of mobile VAS… In the early 2000s a community of innovators noticed the passion consumers had for their (2G) phones. They saw a business opportunity.
Global telco players gear up for 15th Asian Carriers Conference
MEF is delighted to be supporting the 2019 Asian Carriers Conference (ACC), held from September 3 to 6, 2019 in Cebu, the Philippines. The ACC has taken a significant role in redefining and evolving the telecom landscape, especially for the carrier and wholesale business.
ACC is marking its 15th year with the theme “Stronger Partnerships for Shared Success,”
Mobile ad fraud: the scale of the problem, the nature of the scams, the fightback
Global app install ad spend could hit $51 billion this year. Fraudsters want some of that money. Regrettably, they will succeed. Is there anything the industry can do to defend itself? In a MEF webinar, two experts from Oordeoo and Freenet Digital assess the scale of the problem and the best ways to counter attack…
5 minutes with – Nexah
In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, Joseph Njel Nguidjol introduces VAS specialist NEXAH.
NEXAH is a Value-Added Services company based in Cameroon in Africa. We are specialized in building Value-Added Services for Mobile Network Operators, including Mobile Gaming Services, Mobile Health Solutions and other Mobile services.
MEF at MWC19: Messaging now and in ten years’ time
What are the prospects for RCS and OTT apps? Will AI shape the future of enterprise messaging? And will new form factors change the way people interact with brands? A panel of experts explored how messaging is driving digital transformation at MEF’s Future of Mobile Summit supported by Realnetworks and Sinch.
For the 100,000+ people who poured into the FIRA this year, messaging matters.
Member interview – Vas2Nets
MEFTV talks to Teni Stuffman, Business Development Director for VAS2Nets during MWC 2018, where she shares some background to the company, insights into doing business in Africa and outlines some of their key projects and initiatives.
“Africa is very unique in its own way, we are very tech compliant – any new thing goes viral easily and it just shows that consumers are in support of development, especially when it comes to mobile. There is this thirst for development, for more, so you are challenged every day to bring something of value. As technology’s growing consumers are growing with it in our region and they want change.”
MEF MWC18 session: how carriers can reverse declining ARPU
The last decade has been a tale of rampant growth in mobile services revenues. But who’s benefited in the $2.5T app economy? Carriers have only marginally participated. Is there a way for them to regain some of the value – and deliver products that customers love? An expert panel, supported by Syntonic, debated this topic as part of MEF’s programme of events at MWC18.
If there was a theme to this year’s Mobile World Congress, it was 5G.
Hype around the next-gen network technology loomed large on the show floor, with plentiful demos, use cases and launch announcements.
10 take-ways from MEF Connects Digital – what’s next for African digital content?
Africa stands on the brink of a digital content revolution. A vast mobile-first audience is ready to embrace affordable streaming services in huge quantities. Well, that’s the theory. It is feasible? Last week’s MEF Connects Digital webinar, supported by Content Connect Africa, convened five insiders to find out…
There are two ways to look at the African digital content market.
The first focuses on a continent of rising economic wealth with a youthful mobile-first population hungry for entertainment.
Industry Views: A2P SMS & the blockchain startups
A new breed of fintech startups with an innovative business model are attempting to take advantage of customer’s unused, ‘limitless’ text message contracts, leveraging them as an integral part of blockchain ventures, allowing users to essentially resell messages that would be wasted.
From one perspective, such services make use of messages that would go otherwise unused to make some money for users, while providing useful services for other businesses and consumers.
What’s in store for the mobile ecosystem in 2018?
It has been another eventful year in mobile, with innovations in smartphone and associated technologies continuing apace, from the explosion in AI chatbots and the rapid proliferation of smart, connected home devices to the continued digital transformation of the fintech sector.
MEF Members did a pretty good job of spotting the trends that would shape the mobile landscape in 2017, and we continue to see the impact and development of many of those technologies.
But what innovations will 2018 bring? Once again, we asked MEF members to give us their thoughts on the tech trends for the year ahead…
