All One Time Passcodes are not the same
Lee Suker, director of Market Development at XConnect makes the case for SMS ‘One Time Passwords’ (OTPs) as part of a set of security controls, but urges caution when choosing providers.
If you have been tuning into the Mobile Ecosystem Forum (MEF) Privacy and Identity Working Group, you would have heard all about the ‘UserID & Password’ being broken. This isn’t quite the case, but what the headline points out is that the over reliance on a single knowledge factor presents a significant security risk.
MEF Programme participants update RCS Business Messaging guidelines
Much progress has been made in RCS over the last 12 months: more launches, joint ventures in USA and Japan, the Google Guest rollout, and many innovative campaigns. However, RCS business messaging, still needs more work to be done on industry alignment. Today, MEF’s Future of Messaging Programme participants have published their latest recommendations in V2.0 of the RCS Business Messaging Best Practices.
Still travelling to Barcelona? MEF Event Update
Last week’s rightful cancellation of MWC Barcelona has put the mobile industry in uncharted waters – rescheduling launches, announcements and meetings at breakneck speed.
Many MEF members are still travelling to Barcelona and the MEF team has spent the week creating a new line-up of sessions across our programmes.
Global Mobile News Round-up, February 7th
Find out the week’s top mobile stories from around the world. This week.. The entire mobile industry could be disrupted by coronavirus, FCC plans to take action over wireless real-time location data disclosures, Facebook to shutter Audience Network for mobile sites and much more.
The 3-Minute Digital Marketing Test
Ira Cohen, VP of Marketing and business development at MMD Smart, discusses why SMS remains an incomparably effective marketing tool for brands, and why the industry needs to focus on educating digital marketers about the benefits of mobile messaging.
Tata Communications’ Anurag Aggarwal discusses the global A2P ecosystem
MEFTV speaks to Tata Communications’ Anurag Aggarwal – Associate Director of Messaging Services, about a broad range of topics, including the state of the global A2P messaging industry, the fight against grey routes, messaging fraud, and the future of RCS.
MEF Global Board Mobile Predictions 2020
Every year we ask MEF’s Global Board to share their insights into what will be the big trends and changes for the mobile ecosystem in the year ahead. With a new decade underway, mobile is at the heart of digital transformation and industry disruption. Here are the views from some of MEF’s Board Directors and Advisors on what 2020 has in store for MEF’s core programmes
MEF Roundtable explores A2P RCS in Italy
Iain McCallum, mobile industry veteran and MEF Advisor shares discussions from the recent MEF Future of Messaging RCS Round table in Verona, held in association with MEF Member rdcom. At the event, members of the MEF Messaging Working Group gathered with Italian MNO’s, enterprises and digital advertising agencies to discuss the potential of rich communications services (RCS).
Consumers: ‘more mobile messaging please’
Do consumers want brands to message them? Yes. Are brands responding? Not nearly enough. So says Sinch’s new Mobile Consumer Engagement 2020 report. Tim Green dug into the findings.
It’s a great time to be alive and in marketing. The era of hit-and-hope consumer segmentation is coming to an end.
Fireside chat: Modica Group
In this Fireside Chat MEF CEO Dario Betti speaks to Stuart Wilson, CEO of New Zealand based A2P messaging platform Modica Group about their business and the current state of the A2P market in New Zealand and globally.
Asked about the maturity and growth of the SMS A2P Market in New Zealand, Stuart said: “It’s gone through similar cycles: a little bit of enterprise then premium rate, then regulation & customer service shutting down premium rate and security becoming a big driver.
