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The messaging landscape is evolving rapidly, with 10-digit long codes (10DLC) emerging as a powerful tool for businesses to connect with customers in the United States. This guide, sponsored by industry leaders like Aegis Mobile, Bandwidth, netnumber, Sinch, Syniverse, The Campaign Registry, and WMC Global, demystifies 10DLC and provides brands with a clear roadmap for its successful implementation.
This comprehensive guide, a first of its kind, is the result of collaboration among seven industry leaders and twelve contributors, creating a cross-industry resource for navigating the complexities of 10DLC. It serves as an invaluable resource for brands seeking to harness the power of 10DLC business texting. By understanding the ecosystem, following best practices, and partnering with the right providers, brands can unlock the full potential of 10DLC to enhance customer engagement, drive conversions, and build lasting relationships.
As the messaging landscape continues to evolve, 10DLC is poised to play a pivotal role in shaping the future of business communication.
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[nectar_single_testimonial testimonial_style="bold" image="142319" color="Default" quote="10DLC is revolutionizing the way businesses connect with their customers. It’s not just a number but a bridge that enhances application-to-person (A2P) messaging, ensuring efficient, compliant, and spam-free communication. As the industry embraces this change, we foresee a future where 10DLC becomes the norm, transforming business texting and fostering stronger customer relationships. Having a strong understanding of how the 10DLC ecosystem is perceived by operators, brands, and subscribers will be critical to its future acceptance and adoption." name="Chris Galdun" subtitle="VP Messaging Strategy & Sourcing, Syniverse"][nectar_single_testimonial testimonial_style="bold" image="167746" color="Default" quote="It’s important to understand what vetting does and doesn’t do. Vetting ensures that companies that have a history of breaking rules and best practices are not going to get access to 10DLC messaging. Vetting does not prevent cybercriminals from performing account takeovers on messaging accounts and abusing legitimate companies’ connectivity into the networks. All brands need to take steps to secure their access, or their reputations could be impacted." name="Ian Matthews" subtitle="CEO, WMC Global"][nectar_single_testimonial testimonial_style="bold" image="167186" color="Default" quote="Implementation of 10DLC A2P messaging in the US has created a unique national architecture that promotes transparency and collaborative communications between the key players who deliver this highly valuable service to brands across the globe. The API and portal-based technologies that actively connect the carriers , CPaaS providers, The Campaign Registry, and the verification authorities which have resulted in a high-volume, low-cost, low-friction onboarding process for well over a million brands in a little over a year’s time.
We are all learning as we go along and are rapidly responding to emerging challenges by enhancing our processes and technologies to both optimize and grow this channel. It has been a great experience working with so many of the industry players to make A2P SMS a more valuable and successful business communications platform for brands." name="John Bruner" subtitle="CEO, Aegis Mobile"][nectar_single_testimonial testimonial_style="bold" image="161239" color="Default" quote="Together we have made meaningful progress in the monumental task of vetting brands and registering their campaigns. We have learned some lessons along the way and had to adjust processes. We are almost there—we can see the finish ! This core framework provides SMB and large enterprise to a vast API-driven, trusted messaging ecosystem that will be the basis for others across the world to encourage and adopt the same." name="Jonathan Vimont" subtitle="Head of North America Operations, Sinch ABl"][nectar_single_testimonial testimonial_style="bold" image="167719" color="Default" quote="Communication is at the heart of The Campaign Registry (TCR) , capturing and validating the data entry from CSPs and DCAs and sharing this information up and down the messaging chain. This ensures that all parties know “who” is sending the message and “what” kind of messaging campaign they plan to run. 10DLC is a critical path for many businesses to communicate with their customers, and TCR works with everyone to enable transparent information so that the messaging campaigns are onboarded as efficiently as possible." name="Stefan Heller" subtitle="SVP, Business Development The Campaign Registry"][nectar_single_testimonial testimonial_style="bold" image="146356" color="Default" quote="SMS text messaging remains one of the most tried and true communication channels for brands to create meaningful engagements with their customers. And 10DLC represents one of the most sought-after ways for brands to facilitate these A2P interactions. I truly believe this report will demystify 10DLC and break down the “rules of the road” for all readers—whether you’re just starting to use 10DLC or have been using it for years." name="Stephanie Lashley" subtitle="VP, Messaging Strategic Alliances and Infrastructure, Bandwidth"][nectar_single_testimonial testimonial_style="bold" image="160975" color="Default" quote="Text messaging has become one of the most popular forms of communication today, with industry estimates of over 2 trillion text messages sent annually. 10DLC is a critical framework to ensure text messaging remains a communication channel trusted by consumers. The netnumber Services Registry underpins 10DLC messaging by storing the telephone numbers used as 10DLC sender IDs, including the associated metadata, and distributing this dataset in real time to the industry to enable routing, billing, and fraud prevention. The netnumber Services Registry fulfills a unique and critical role as a single control point that prevents number spoofing." name="Steve Legge" subtitle="CEO, netnumber"]
