How do you pay for the goods and services you use each day? How you answer that will be determined by many factors: habituation, ease of spending control, anonymity, financial knowledge and skills, willingness of merchants to accept payment, the technology you have available to you come the actual moment of payment, connectivity and more.

It’s something very personal and definitely not universal. No cookie cutter in sight here… MEF has a long track record of research it carries out with mobile subscribers just like you and I around the world and the backbone of the insights come from an annual survey we commission ourselves interviewing 8,450 smartphone users in countries across the globe. It’s the ninth year we’ve been doing this but for the first time this year, we have surveyed across 13 countries and not the 10 we have been doing prior to now. So, 650 real people per country, covering all demographics. The 13 countries we gather insights on are now Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, South Africa, Spain, the UK and the USA.