Mobile and digital advertising has come to a crossroads. After 20 years of continuous growth, the industry is facing a privacy backlash. This revolt has forced a re-think. As a result, leading players are abandoning the old ‘invasive’ tools in favour of new approaches to targeting and attribution.
The impact of this re-set will be felt differently by brands, hardware platforms, AdTech firms, developers and – of course – consumers. But ultimately every stakeholder will be affected.
In this free report, we explain how the market arrived at this point, and explore the new ideas coming to the space.
In this report, we will dive into:
The present: how the mobile advertising infrastructure changed in 2021
The past: the historical shifts that forced a change
The future: possible alternative solutions for targeting and attribution
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