Business messaging is booming. Organisations of all types, shapes and sizes globally now send trillions of Application-to-Person (A2P) messages every year across a growing variety of channels. And why wouldn’t they? Mobile messaging is the most immediate, personal and effective comms channel ever invented. It’s why the industry is now worth – by one estimate – $48 billion.
70% of MEF members are involved in the business messaging industry and MEF’s Future of Messaging (FoM) programmes is flourishing. But nothing stands still and the situation isn’t all roses and sunshine: the market faces external challenges from regulation, fraud and scams. And it has to wrestle with ‘internal’ questions around commercial models, technology and regulation too.
So how is the industry handling these issues?
The MEF is well-placed to provide the answers. Now, we have completed the first ever business messaging yearbook. In it, you’ll find the latest market data and expert analysis of the industry’s biggest challenges so join its creator MEF Features Editor Tim Green and the person leading the Future of Messaging programme – MEF Director of Programmes James Williams – for a robust discussion about all things business messaging, what MEF members are up to in the sector and what MEF has in store for the rest of 2023 for the business messaging world!
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