Business messaging is booming. Enterprises now send trillions of ‘A2P’ messages every year. And why wouldn’t they? Mobile messaging is the most immediate, personal and effective comms channel ever invented. It’s why the industry is now worth – by one estimate – $48 billion.
But nothing stands still. The market faces external challenges from regulation, fraud and scams. And it has to wrestle with ‘internal’ questions around commercial models, technology and regulation. So how is the industry handling these issues? The MEF is well-placed to provide the answers. Now, we have completed the first ever business messaging yearbook. In it, you’ll find the latest market data and expert analysis of the industry’s biggest challenges.
Contents in brief
Executive summary
The MEF Future Of Messaging (FOM) Programme
A Year In Business Messaging: Market Size And Forecasts
RCS and OTT Apps
Fraud
Regulation
SMS Authentication, FIDO and Flash Calling
Commercial Models
Conclusion and Takeaways
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