MEF Leadership Forum | India - Blog

BICS

August 25 2021

“Here’s a bandaid” – musings on the T-Mobile data breach and what we need to do next

Michael Becker, discusses the ramifications of the recent T-Mobile data breach and their response and actions to aid those affected by the loss of personal data.

Last week, T-Mobile acknowledges a new data breach that has affected 40M+ people, and as does every breach, the impact of this event will continue to affect them for years to come. To those impacted, T-mobile is offering a bandaid, a free McAfee Identity Protection license. Offering an identity protection monitoring service or similar bandaid following a breach is an industry-standard practice. The practice of offering the bandaid however provides little salve, what is even worse and unfortunate, as some action is better than nothing, is that most people don’t take advantage of it when it is offered.[/vc_column_text][divider line_type="No Line" custom_height="20"][/vc_column_inner][vc_column_inner column_padding="padding-2-percent" column_padding_tablet="inherit" column_padding_phone="inherit" column_padding_position="left-right" column_element_spacing="default" background_color_opacity="1" background_hover_color_opacity="1" column_shadow="none" column_border_radius="none" column_link_target="_self" gradient_direction="left_to_right" overlay_strength="0.3" width="1/2" tablet_width_inherit="default" bg_image_animation="none" border_type="simple" column_border_width="none" column_border_style="solid"][image_with_animation image_url="102086" animation="Fade In" hover_animation="none" alignment="" border_radius="none" box_shadow="none" image_loading="default" max_width="100%" max_width_mobile="default"][/vc_column_inner][/vc_row_inner][vc_row_inner column_margin="default" column_direction="default" column_direction_tablet="default" column_direction_phone="default" text_align="left"][vc_column_inner column_padding="no-extra-padding" column_padding_tablet="inherit" column_padding_phone="inherit" column_padding_position="all" column_element_spacing="default" background_color_opacity="1" background_hover_color_opacity="1" column_shadow="none" column_border_radius="none" column_link_target="_self" gradient_direction="left_to_right" overlay_strength="0.3" width="1/1" tablet_width_inherit="default" bg_image_animation="none" border_type="simple" column_border_width="none" column_border_style="solid"][vc_column_text]Is T-Mobile’s offer a start? Yes. Is it enough? In my opinion, no. We need to do more. People worldwide are concerned for their privacy and data, they have been for a long time and rightfully so as evidence by the fact that there have been more than 10,000 data breaches since 2005 and 11.5 billion breached passwords have been recorded out in the wild. And, the problem is only going to get worse as we become more and more connected in the coming years, one estimate predicts that by 2025 people will be interacting with and leaking their identity and data to IoT devices 4,800 times a day, i.e. about every 3.3 seconds (Reinsel et al., 2017), and the ITRC predicts in 2021 we’ll experience the most data breaches ever in a single year The good news is the number of people impacted will be lower than in previous years (“Data Breaches Are Up 38 Percent in Q2 2021; The ITRC Predicts a New All-Time Highby Year’s End,” 2021). People lack and want control over their physical and digital self (aka data). They want their privacy, they don’t know where to start, they lack the tools and education to manage their data.

Identity Protection Services Is Not Enough: The Harms & Costs Caused by a Data Breach

Identity protection services, like those being offered to the affected, can remind us that we have a problem, that the “Cows” have gotten out of the barn, but they don’t offer a solution. These services will tell someone that a personal attribute, e.g. an email address or social security or government ID number, has been found on the dark web. They rarely tell someone much more, e.g. how their data got leaked in the first place or any other meaningful, actionable insight. Moreover, they don’t address the emotional, time, economic, physical (inc. life), reputational, relationship, chilling effect, discrimination, thwarted expectations, control, data quality, informed choice, vulnerability, disturbance, autonomy, social, civic, and political harms that people may immediately experience following a breach or that may befall them years after a breach has occurred, i.e. long after the identity protection monitoring service bandaid has dried up and fallen off.

[icon color="Accent-Color" size="small" image="fa-quote-left"] The total cost of the potential immediate and long-term harm exposure from a breach far exceeds the value of the identity protection service bandaid. For many, it can take days, weeks, or even years to find out their data was compromised"

The total cost of the potential immediate and long-term harm exposure from a breach far exceeds the $39.99/year value of the identity protection service bandaid. For many, it can take days, weeks, or even years to find out their data was compromised, and it can take many hundreds of hours and upwards of thousands of dollars to recover (“Data Breaches Are Up 38 Percent in Q22021; The ITRC Predicts a New All-Time High by Year’s End,” 2021) from a severe breach or misuse of their data. And so far we’ve just been talking about “material” past or current harms. What about future harm, i.e. lost opportunity? For example, the lost opportunity to buy a car or house, but you can’t because the breach trashed your credit score and you can’t get the inaccuracies removed. The FTC reported that 20% of people have at least one error in their credit report. Or, the opportunity that can be gained by having control over one’s data (e.g. in the form a personal data store or personal information management system) and using it to learn about one’s self, to more efficiently navigate life, or even profit from one’s own records, attributes, labor, or capital data? It’s time to give people a seat at the table The elephant in the room, and one not taken nearly seriously enough, is that our personal data has value and this data and value should be in control of the data subject, i.e. the person that it relates to or is generated by. As the former EU commissioner Maglena Kuneva noted as far back as 2009,

“Personal data is the new oil of the internet and the new currency of the digital world” Kuneva (2009).

Why is it not addressed? Possibly, because the industry says people don’t care about their data? Or, we think regulations will take care of it. More likely, it is because it threatens the efficiency of existing operations and business models and that it is just not practical at scale today and is too hard to implement at this time. In aggregate, people’s data is worth trillions of dollars. Corporations are taking the lion’s share of the benefits while individuals are left holding unmitigated risks. The Identity Nexus equation, the equilibrium state where benefit and risk is equally shared throughout society, is out of balance. It is time we empower people and give them a share of the riches they are generating, which is worth far more than a free account, recommendation, or article they are getting today. It is time we get The Identity Nexus equation back into balance. Our privacy should not be a luxury good, as it is today. Today people are the entre being served up to industry, primarily in the form of marketing, risk mitigation, and people search. It is time we move them off the table, and give them a seat at the table. If we enable them to be active participants in the collection, management, and exchange of their data, the personal, civic, social, and commercial bounties will be plentiful. This is not an idea problem, nor a technology problem, it is an imagination and will problem. The ideas have been with us for decades, and the technology is maturing at a breakneck pace. There are pockets of innovation happening today where people are working on putting people in control of their data, like MyData (see Langford et al. (2020) MyData operators report), the Mobile Ecosystem Forum PD&I working group meetings, the Internet Identity Workshops, and the many self-sovereign identity working groups at the W3C Decentralized Identity, Decentralized Identity Foundation, Trust over IP Foundation, and The Good Health Pass Collaborative (a group working on a self-sovereign COVID testing credential), to name just a few. The problem is, we’ve simply gotten too comfortable with the status quo and the collective we simply can’t imagine a different world.

We need systemic change

“We’re entering an age of personal big data, and its impact on our lives will surpass that of the Internet” (Maney, 2014). Being reminded that there is a problem is not enough to address the problem. We need to prevent harm, or at least mitigate it, before it occurs, as well as address other harms, i.e. the illicit and legal misuses or non-permitted use of our data, and the lost opportunity that people may realize from having cross-sector access and control of their data. In the end, the individual can be the only only have a complete view of themselves. We need to create opportunities for personal fulfillment. Identity protection is a start. But, what people need is control. Contracts, terms of service, and privacy policies are not enough. Regulation is not enough. Trust in commercial and non-commercial institutions to do “the right thing” is not enough. People need to be in a position where they can “trust but verify.”[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row type="full_width_background" full_screen_row_position="middle" column_margin="default" column_direction="default" column_direction_tablet="default" column_direction_phone="default" scene_position="center" top_padding="20" bottom_padding="20" text_color="dark" text_align="left" row_border_radius="none" row_border_radius_applies="bg" overlay_strength="0.3" gradient_direction="left_to_right" shape_divider_position="bottom" bg_image_animation="none" shape_type=""][vc_column column_padding="no-extra-padding" column_padding_tablet="inherit" column_padding_phone="inherit" column_padding_position="all" column_element_spacing="default" background_color_opacity="1" background_hover_color_opacity="1" column_shadow="none" column_border_radius="none" column_link_target="_self" gradient_direction="left_to_right" overlay_strength="0.3" width="1/1" tablet_width_inherit="default" tablet_text_alignment="default" phone_text_alignment="default" bg_image_animation="none" border_type="simple" column_border_width="none" column_border_style="solid"][vc_row_inner column_margin="default" column_direction="default" column_direction_tablet="default" column_direction_phone="default" text_align="left"][vc_column_inner column_padding="no-extra-padding" column_padding_tablet="inherit" column_padding_phone="inherit" column_padding_position="all" column_element_spacing="default" background_color_opacity="1" background_hover_color_opacity="1" column_shadow="none" column_border_radius="none" column_link_target="_self" gradient_direction="left_to_right" overlay_strength="0.3" width="5/6" tablet_width_inherit="default" bg_image_animation="none" border_type="simple" column_border_width="none" column_border_style="solid"][vc_column_text]

Five-pillars of digital sovereignty for the phygital human

To control their digital self, people need a systematic framework to embrace the five pillars of digital sovereignty–awareness, intention & behavior, insurance, rights, and technology–all of which rests on education. People need education to understand the problem, to know how and when to use the utilities and services, and how and when to take specific actions that suit their personal circumstances. Moreover, regarding rights, they need regulation that recognizes privacy harm, not just privacy law. As an industry, we should not just be offering bandaids; we should be providing a suite of convenient, unobtrusive, passive and active, value-generating utilities, services and education (aka privacy-enhancing technologies and personal identity management capabilities) that help people take back control of their data, their digital self. We need to put in the time to build exceptional customer experience, user experience, and contextually relevant content. “Content is King, but Context is God” We live in a connected digital age. We have become phygital beings (physical + digital). Today, for many, the digital part of us has more personal, social, and economic value than the physical self. It is time for people to have control of what matters most–their digital self, alongside their physical self. We need to be whole again.[/vc_column_text][divider line_type="No Line" custom_height="30"][/vc_column_inner][vc_column_inner column_padding="no-extra-padding" column_padding_tablet="inherit" column_padding_phone="inherit" column_padding_position="left" column_element_spacing="default" background_color_opacity="1" background_hover_color_opacity="1" column_shadow="none" column_border_radius="none" column_link_target="_self" gradient_direction="left_to_right" overlay_strength="0.3" width="1/6" tablet_width_inherit="default" bg_image_animation="none" border_type="simple" column_border_width="none" column_border_style="solid"][divider line_type="No Line" custom_height="20"][vc_text_separator title="Michael Becker" title_align="separator_align_left" color="blue"][image_with_animation image_url="67281" animation="Fade In" hover_animation="none" alignment="" border_radius="none" box_shadow="none" image_loading="default" max_width="100%" max_width_mobile="default"][vc_column_text]Founder, CEO, Identity Praxis [icon color="Accent-Color" animation_speed="Slow" size="regular" icon_size="" animation_delay="" image="fa-linkedin-square"] [icon color="Accent-Color" animation_speed="Slow" size="regular" icon_size="" animation_delay="" image="fa-twitter-square"] [icon color="Accent-Color" animation_speed="Slow" size="regular" icon_size="" animation_delay="" image="fa-share-square"][/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row type="full_width_content" full_screen_row_position="middle" column_margin="default" column_direction="default" column_direction_tablet="default" column_direction_phone="default" bg_color="#0078c8" scene_position="center" top_padding="5" text_color="light" text_align="left" row_border_radius="none" row_border_radius_applies="bg" overlay_strength="0.3" gradient_direction="left_to_right" shape_divider_position="top" shape_divider_height="50" bg_image_animation="none" shape_type="fan"][vc_column column_padding="padding-2-percent" column_padding_tablet="inherit" column_padding_phone="inherit" column_padding_position="left" column_element_spacing="default" background_color_opacity="1" background_hover_color_opacity="1" column_shadow="none" column_border_radius="none" column_link_target="_self" gradient_direction="left_to_right" overlay_strength="0.3" width="1/1" tablet_width_inherit="default" tablet_text_alignment="default" phone_text_alignment="default" bg_image_animation="none" border_type="simple" column_border_width="none" column_border_style="solid"][/vc_column][/vc_row][vc_row type="full_width_content" full_screen_row_position="middle" column_margin="40px" equal_height="yes" content_placement="middle" column_direction="default" column_direction_tablet="default" column_direction_phone="default" bg_color="#e8e8e8" scene_position="center" top_padding="20" bottom_padding="20" text_color="dark" text_align="left" row_border_radius="none" row_border_radius_applies="bg" overlay_strength="0.3" gradient_direction="left_to_right" shape_divider_position="bottom" bg_image_animation="none" shape_type=""][vc_column column_padding="padding-7-percent" column_padding_tablet="inherit" column_padding_phone="inherit" column_padding_position="left" column_element_spacing="default" background_color_opacity="1" background_hover_color_opacity="1" column_shadow="none" column_border_radius="none" column_link_target="_self" gradient_direction="left_to_right" overlay_strength="0.3" width="1/2" tablet_width_inherit="default" tablet_text_alignment="default" phone_text_alignment="default" bg_image_animation="none" border_type="simple" column_border_width="none" column_border_style="solid"][vc_column_text]

Join the MEF Personal Data & Identity working group
The MEF Personal Data & Identity working group is undertaking a PD&I market assessment effort. Please reach out to Michael Becker if you have insights (consumer insight, operational insight, solutions and technical insight, use case, recommended organization and leaders) that you think can help the MEF and its members make an impact.

[/vc_column_text][/vc_column][vc_column column_padding="padding-7-percent" column_padding_tablet="inherit" column_padding_phone="inherit" column_padding_position="right" column_element_spacing="default" background_color_opacity="1" background_hover_color_opacity="1" column_shadow="none" column_border_radius="none" column_link_target="_self" gradient_direction="left_to_right" overlay_strength="0.3" width="1/2" tablet_width_inherit="default" tablet_text_alignment="default" phone_text_alignment="default" bg_image_animation="none" border_type="simple" column_border_width="none" column_border_style="solid"][image_with_animation image_url="101587" animation="Fade In" hover_animation="none" alignment="" border_radius="none" box_shadow="none" image_loading="default" max_width="100%" max_width_mobile="default"][/vc_column][/vc_row][vc_row type="full_width_content" full_screen_row_position="middle" column_margin="default" column_direction="default" column_direction_tablet="default" column_direction_phone="default" bg_color="#0078c8" scene_position="center" top_padding="5" text_color="light" text_align="left" row_border_radius="none" row_border_radius_applies="bg" overlay_strength="0.3" gradient_direction="left_to_right" shape_divider_position="top" shape_divider_height="50" bg_image_animation="none" shape_type="fan"][vc_column column_padding="padding-2-percent" column_padding_tablet="inherit" column_padding_phone="inherit" column_padding_position="left" column_element_spacing="default" background_color_opacity="1" background_hover_color_opacity="1" column_shadow="none" column_border_radius="none" column_link_target="_self" gradient_direction="left_to_right" overlay_strength="0.3" width="1/1" tablet_width_inherit="default" tablet_text_alignment="default" phone_text_alignment="default" bg_image_animation="none" border_type="simple" column_border_width="none" column_border_style="solid"][/vc_column][/vc_row]

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BICS

November 22 2013

#MEFGF13 Round-up: Photos and highlights

The inaugural MEF Global Forum 2013 took place last week in San Francisco. Over 350 senior execs attended during the three day event which delivered a unique showcase and platform for international mobile content & commerce. In the coming weeks we will share some of the sessions, interviews and opinion pieces from #MEFGF13, but for now here’s a quick snapshot of the highlights and a selection of photos from across the three days.

MEF Global Forum has been 12 months in the making after the move to Silicon Valley was announced by MEF NA Chair Ron Czerny last December at MEF Americas in Miami. The goal was to take an established platform for knowledge sharing and business networking between North and Latin America and create a broader, global platform to showcase international mobile content & commerce and connect the global community in the heart of Silicon Valley. Five events took place across three days with over 70 speakers, an incubator tour, drinks at Mozilla’s downtown offices plus the small matter of the 10th Anniversary of the Meffys awards. No one can argue that Silicon Valley is the centre of technology and indeed mobile innovation. #MEFGF13’s Innovation Day, supported by Silicon Valley Bank, was held in Redwood City at new tech-accelerator nestGSV (complete with obligatory pool table, water feature and slide to the ground floor…) It was the ideal setting for 250 delegates to learn about the latest technology and innovations coming from the Valley. They got to experience the hottest trends first hand, hearing from diverse early stage start-ups, learning where carriers are investing their dollars today and were inspired by success stories from established mobile pioneers in the Valley such as Evernote, Shazam and Waze. [youtube=http://www.youtube.com/watch?v=JUutOQH6bLc&w=500&align=right&rel=0] However, what made last week’s event unique in San Francisco’s crowded event calendar was the international platform established by #MEFGF13. Delegates representing over 25 countries attended the show and the international speaker-line-up and Meffys finalists representing all regions (re)confirmed to all that mobile success and innovation happens across our global content and commerce community. We will be releasing all content sessions from the two-day conference program for members unable to attend as well as running a series of follow-up features here on the blog. For now watch an exclusive interview with CEO of Evernote, Phil Libin before he took to the stage to engage in a fireside chat with MEF’s very own Rimma Perelmuter. And check out a selection of photos below for some of the highlights from #MEFGF13 The goal when planning MEF Global Forum was to offer an inside-out and outside-in perspective on today’s mobile landscape. Expanding both geographically and vertically, MEF aimed to reflect this and connect those driving the evolution. Feedback from the event has been fantastic and we look forward to establishing MEF Global Forum as an annual must-attend event in the Valley. We would like to thank all of our speakers, founding partners, sponsors, media partners and attendees in making this inaugural event possible.

The event was supported by Barclays, Boku, Binbit, Kaspersky Lab, KPMG, Mooreland Partners, Movile, Mozilla, Nazara Technologies, OnMobile, Playphone, RealNetworks, Samsung, Silicon Valley Bank, TIMWE, vserv.mobi and William Capital Group.

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BICS

April 21 2023

5 Most Important Enablers for Telcos and Wholesale Carriers

[vc_row type="full_width_background" full_screen_row_position="middle" column_margin="default" column_direction="default" column_direction_tablet="default" column_direction_phone="default" bg_color="#2681c3" scene_position="center" top_padding="3" text_color="dark" text_align="left" row_border_radius="none" row_border_radius_applies="bg" overflow="visible" overlay_strength="0.3" gradient_direction="left_to_right" shape_divider_position="bottom" bg_image_animation="none" shape_type=""][vc_column column_padding="no-extra-padding" column_padding_tablet="inherit" column_padding_phone="inherit" column_padding_position="all" column_element_direction_desktop="default" column_element_spacing="default" desktop_text_alignment="default" tablet_text_alignment="default" phone_text_alignment="default" background_color_opacity="1" background_hover_color_opacity="1" column_backdrop_filter="none" column_shadow="none" column_border_radius="none" column_link_target="_self" column_position="default" gradient_direction="left_to_right" overlay_strength="0.3" width="1/1" tablet_width_inherit="default" animation_type="default" bg_image_animation="none" border_type="simple" column_border_width="none" column_border_style="solid"][/vc_column][/vc_row][vc_row type="in_container" full_screen_row_position="middle" column_margin="default" column_direction="default" column_direction_tablet="default" column_direction_phone="default" scene_position="center" top_padding="20" text_color="dark" text_align="left" row_border_radius="none" row_border_radius_applies="bg" overflow="visible" overlay_strength="0.3" gradient_direction="left_to_right" shape_divider_position="bottom" bg_image_animation="none" gradient_type="default" shape_type=""][vc_column column_padding="no-extra-padding" column_padding_tablet="inherit" column_padding_phone="inherit" column_padding_position="all" column_element_direction_desktop="default" column_element_spacing="default" desktop_text_alignment="default" tablet_text_alignment="default" phone_text_alignment="default" background_color_opacity="1" background_hover_color_opacity="1" column_backdrop_filter="none" column_shadow="none" column_border_radius="none" column_link_target="_self" column_position="default" gradient_direction="left_to_right" overlay_strength="0.3" width="1/1" tablet_width_inherit="default" animation_type="default" bg_image_animation="none" border_type="simple" column_border_width="none" column_border_style="solid"][vc_row_inner column_margin="default" column_direction="default" column_direction_tablet="default" column_direction_phone="default" text_align="left" row_position="default" row_position_tablet="inherit" row_position_phone="inherit" overflow="visible" pointer_events="all"][vc_column_inner column_padding="no-extra-padding" column_padding_tablet="inherit" column_padding_phone="inherit" column_padding_position="all" column_element_direction_desktop="default" column_element_spacing="default" desktop_text_alignment="default" tablet_text_alignment="default" phone_text_alignment="default" background_color_opacity="1" background_hover_color_opacity="1" column_backdrop_filter="none" column_shadow="none" column_border_radius="none" column_link_target="_self" overflow="visible" gradient_direction="left_to_right" overlay_strength="0.3" width="1/2" tablet_width_inherit="default" animation_type="default" bg_image_animation="none" border_type="simple" column_border_width="none" column_border_style="solid"][vc_column_text]

Chief Revenue Officer & Co-Founder of MEF Member Enabld Carlos Villanueva shares his top 5 enablers for telcos and wholesale carriers, exploring CPaaS, Routing solutions, testing tools and more.

CPaaS, or Communications Platform as a Service, is a cloud-based technology that allows businesses to easily integrate various communication channels such as SMS, voice, video, and chat into their existing systems. This allows companies to streamline their communication processes, increase efficiency, and improve customer engagement. By leveraging CPaaS, businesses can easily add new communication channels and scale their capabilities as needed, without the need for expensive and time-consuming infrastructure investments.[/vc_column_text][/vc_column_inner][vc_column_inner column_padding="padding-1-percent" column_padding_tablet="inherit" column_padding_phone="inherit" column_padding_position="left-right" column_element_direction_desktop="default" column_element_spacing="default" desktop_text_alignment="default" tablet_text_alignment="default" phone_text_alignment="default" background_color_opacity="1" background_hover_color_opacity="1" column_backdrop_filter="none" column_shadow="none" column_border_radius="none" column_link_target="_self" overflow="visible" gradient_direction="left_to_right" overlay_strength="0.3" width="1/2" tablet_width_inherit="default" animation_type="default" bg_image_animation="none" border_type="simple" column_border_width="none" column_border_style="solid"][image_with_animation image_url="134662" image_size="full" animation_type="entrance" animation="None" animation_movement_type="transform_y" hover_animation="none" alignment="" border_radius="none" box_shadow="none" image_loading="default" max_width="100%" max_width_mobile="default"][/vc_column_inner][/vc_row_inner][vc_row_inner column_margin="default" column_direction="default" column_direction_tablet="default" column_direction_phone="default" text_align="left" row_position="default" row_position_tablet="inherit" row_position_phone="inherit" overflow="visible" pointer_events="all"][vc_column_inner column_padding="no-extra-padding" column_padding_tablet="inherit" column_padding_phone="inherit" column_padding_position="all" column_element_direction_desktop="default" column_element_spacing="default" desktop_text_alignment="default" tablet_text_alignment="default" phone_text_alignment="default" background_color_opacity="1" background_hover_color_opacity="1" column_backdrop_filter="none" column_shadow="none" column_border_radius="none" column_link_target="_self" overflow="visible" gradient_direction="left_to_right" overlay_strength="0.3" width="1/1" tablet_width_inherit="default" animation_type="default" bg_image_animation="none" border_type="simple" column_border_width="none" column_border_style="solid"][vc_column_text]CPaaS is also a powerful enabler that allows developers to add real-time communication features and messaging capabilities to their applications without going above and beyond to ensure each feature is ready to be deployed and functional. This is achieved by encapsulating the Platform with essential tools such as 2 Way SMS Routing, Testing Tools, Advanced Routing (LCR, Sender ID Management & Content Based Routing), Client Enterprise Portal, and Number Management that do not require extensive maintenance while still providing the full spectrum of functionality. This can be beneficial for wholesale carriers as well, who can use CPaaS technologies to build custom communication solutions that meet the specific needs of their business. Jumping a bit ahead of ourselves, CPaaS technologies enable providers by improving their communication capabilities, reducing costs, and increasing agility, which in turn can be beneficial for business growth.

2-Way SMS routing

One of key tools within CPaaS technologies is 2-Way SMS routing. This refers to the ability to send, receive and automate text messages between a business and its customers in real-time to offer a more convenient and efficient communication channel. This is accomplished through the use of SMS gateways, which are software or hardware solutions that allow businesses to send and receive SMS messages using their existing communication infrastructure. With 2-Way Routing organizations spanning from businesses to governments can ensure that their messages are being delivered at the right time to the right audience. This can be relevant for any type of key business, celebratory or fundraising events, campaigns, elections, big product updates or any other occasion you can possibly think of. For example, 2-Way SMS Routing can help attendees confirm their presence during a conference or a similar event. Governmental institutions are also valued customers, when it comes to back-to-back SMS exchanges as they are common during elections for poll stations confirmations or updates. Not to mention running campaigns, fundraisers and drives for NGOs. Whatever the cause may be, Telcos and wholesale carriers have a job that needs to be upfront, and 2-Way SMS Routing plays a vital role as an enabler.

Other use cases for 2-Way SMS routing may include:

Sending alerts or updates to customers about their orders;
Responding to inquiries or requests for information;
Providing customer support and handling complaints;
Sending marketing messages or promotions.

The 2-way SMS routing tool from Enabld also helps automate inbound campaigns by introducing keyword-based responses and rules turning simple messaging into connected conversations. Other benefits of our solution include hassle-free integration with APIs, Web Interface, and HTTP. In addition, multilingual support allows for a more seamless configuration of keywords and sub-keywords, providing insightful analytics, faster response times, and the ability to select short and long codes across multiple countries – whatever the business needs! Some potential benefits of 2-Way SMS routing for Telcos and wholesale carriers include:

Widened reachability of the business for potential customers.
Improved customer service, satisfaction and loyalty.
Streamlined and more efficients messaging processes, that requires less time and resources to communicate with customers.
Greater reach – SMS is a widely used communication channel, which means that 2-Way SMS routing allows Telcos and wholesale carriers to reach a large number of customers quickly and easily.

Advanced Routing

Advanced Routing and Least Cost Routing (LCR) are two different approaches that carriers can use to route SMS messages. The main differences between the two include:

Efficiency: Advanced Routing may be more efficient than LCR, as it takes into account a wider range of factors when determining the best route for a message.
Quality: Least Cost Routing may prioritize cost over quality leading to lower delivery rates compared to Advanced Routing.
Cost: Advanced Routing may be more expensive than LCR, as it involves the use of more sophisticated tools and algorithms.

Advanced SMS routing refers to the use of sophisticated routing algorithms and tools to determine the most efficient and cost-effective way to route messages. This can involve taking into account factors such as network coverage, message volume, and message type, among others. By using the advanced routing feature of the Enabld Communication Platform, our customers can also benefit from sender ID and content-based Routing. This tool allows to use the content of the message as the main factor for determining the optimum delivery route, ensuring that the correct message is being delivered at all times. Some examples of how Telcos and wholesale carriers might use advanced SMS routing include:

Routing high-priority messages through the most reliable networks to ensure timely delivery;
Using routing algorithms to optimize the delivery of messages based on network conditions and message volume.

Least Cost Routing, on the other hand, involves routing SMS messages through the network or provider that offers the best cost per message. This is typically done in order to minimize expenses and maximize profits. Some examples of how Telcos and wholesale carriers might use Least Cost SMS routing include:

Routing normal and low-priority messages through the most cost-efficient provider;
Using routing algorithms to minimize costs by selecting the least expensive route for each message.

Overall, advanced SMS routing and least cost SMS routing are two different approaches that Telcos and wholesale carriers can use to route SMS messages, with different trade-offs in terms of cost, efficiency, and quality.

Delivery testing tools

Delivery testing tools allow Enabld users to test and optimize the delivery of SMS messages early on. These tools are beneficial for Telcos and wholesale carriers in a number of ways, but mostly to ensure that SMS messages are delivered accurately and in a timely manner. Some examples of how Telcos and wholesale carriers might use SMS delivery testing tools include:

Testing the delivery of SMS messages to different networks or regions to identify any issues that may be impacting delivery.
Identifying and fixing issues related to message formatting or encoding that may be impacting the quality of SMS delivery.
Using analytics and reporting tools to track the delivery of SMS messages and identify any trends or patterns that may be affecting delivery rates.

For example, the notifications can be returned undeliverable due to the route setting not matching your message or gray routes that are unreliable and cannot guarantee high delivery rates. These are just a few most common reasons that can easily be determined by using Enabld testing tools. More complex delivery issues would include fake delivery reports from unreliable providers which lead to more expenses and skewed campaign data. Our customers can detect these issues early and proactively respond – whether by tweaking or relaunching campaigns or considering moving to more trustworthy partners. Some potential benefits of SMS delivery testing tools for Telcos and wholesale carriers include:

Improved overall delivery rates driving growth in customer satisfaction and loyalty;
Enhanced delivery quality backed by catching issues with message formatting or encoding early;
Increased efficiency with reduced time and resources required to troubleshoot and resolve delivery issues.
Greater reach supported by increased overall delivery accuracy allowing Telcos and carriers to reach a larger audience and potentially increase customer base.

With a testing tool enabler, you can send your messages to multiple supplier routes ensuring the messages are delivered correctly. For example, you can identify Fake DLRs, Sender IDs, Content, SMSC, PDU, UDH, latency, delivery to ported numbers, and more by sending test messages to real, local numbers.

Client Enterprise Portal

The Client Enterprise Portal is explicitly tailored for the clients. The portal is especially present to help make accessibility easier. The portal allows self-management, visibility on traffic, invoicing, buy services, Campaign management, and Inbox – a convenient, white-labeled tool for enterprises willing to reach out to their clients via flexibly defined communication channels. Enterprise Portal enables the user to carry out SMS marketing campaigns – that is, bulk mailouts of messages to a predefined list of subscribers. Additionally, it allows sending SMS from third-party applications and websites (for example, confirmation codes and other notifications). For example, as a Telco or wholesale carrier, we provide services for your business that help regulate operations inside the company. It manages all processes, integrating information and managing employees’ availability, enhancing customer relationship management, content management, time tracking, order tracking, data analysis, accounting, database, product lifecycle, and supply chain management.

Numbers Management

Cloud numbers management refers to the ability to control the use of phone numbers within a cloud-based communication platform, such as a CPaaS application. Some of the main benefits Number Management can bring include:

Increased flexibility: quickly and easily add or remove phone numbers as needed, without the need to invest in additional hardware or infrastructure. This can help Telcos and wholesale carriers respond more quickly to changing customer needs or market conditions.
Improved efficiency: track and manage phone numbers more easily, resulting in more streamlined communication processes and reduced costs.
Enhanced security: ensure that phone numbers are being used appropriately and securely, which can be important for maintaining customer trust and protecting their business.
Greater control: Telcos and carriers can have greater control over their phone numbers, including the ability to set usage limits or block certain numbers as needed.

Enabld provides an advanced web portal and APIs for Telcos and wholesale carriers to manage, set up and configure Cloud Numbers right from the application. In turn, the carriers can offer a strong management system with a diversified range of actions to their respective clients:

The numbers ordering and purchasing process;
Setting of addresses;
Assign the connections to phone numbers;
Know how the voice and SMS traffic will be routed;
Place the porting number request from one network to another;
Detailed report of outgoing and incoming calls and SMS from/to purchase phone numbers by the client.
Sender ID approval and management

Conclusion

Enabld is the perfect choice for Telcos and Wholesales Carriers looking to diversify their communication channels and generate new revenue streams. With our CPaaS technologies Telcos and Carriers can benefit from:

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Increased agility: quickly and easily add new communication features to their applications without the need for complex infrastructure or in-house expertise. This can allow them to respond more quickly to changing market conditions and customer needs.
Less expenses: reduce IT costs by eliminating the need to maintain and update their own communication infrastructure. This can also help them reduce their overall operational costs by streamlining their communication processes.
Increased scalability: scale their communication capabilities up or down as needed, without the need to invest in additional hardware or infrastructure.
Improved customer experience: offer their customers a more personalized and seamless experience.

Whether your use cases are simple, like automating text message reminders or complex, like a fully seamless integration, compatible with existing systems, Enabld will bring the best options to you and your customers.

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Chief Revenue Officer & Co-Founder, Enabld

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BICS

November 26 2014

#MEFGF14: Photo Round-up

Last week MEF Global Forum brought together over 350 delegates from 30 countries to San Francisco to experience a unique showcase and platform for international mobile content & commerce. Featuring the hottest local and international start-ups and 90+ speakers, we will be sharing the content highlights over the coming weeks here on the MEF Minute but for now, check out some of the photos below from across the three day event including the Meffys Gala Dinner. Thanks to all our partners and supporters including Mozilla, Etisalat Nigeria, Movile, Titans Group, Mahindra Comviva, Terra Networks, AVG Technologies, Barclays, Microsoft, Mooreland Partners, Dentons, mBlox, TIMWE, Viacom International Media Networks, Smart Communications, Bango, DocuSign, binbit, Empays Payment System, Gold Editora and Zenvia - Thank you to them and all our attendees! Watch this space for more exclusive content from the show.

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MEF Leadership Forum | India